Sunday, April 02, 2006

Branding.....Patterson Style

Does James Patterson really out-sell Stephen King and Tom Clancy?

He does according to an article about how he crafts his brand. Whether he does or doesn't, anything he has to say about branding, I'm all ears.

Apparently, he also sinks a lot of his own mula into his publicity campaigns......not too encouraging for those who think publishers do it all once you hit the big time, is it?

2 Comments:

Anonymous Anonymous said...

Doesn't surprise me that he sells more than King or Clancy. The brand is more visible don't you think?

4/12/2006 11:56 AM  
Blogger Bestselling Author, Pontif. said...

Don't know if I'd say his brand is more visible, just different. They don't write anything alike so there really isn't a good comparison in that regard.

4/22/2006 12:11 PM  

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